Sweet Gains is a high-protein ice cream designed for athletes seeking a healthier indulgence. While the larger project involved creating an e-commerce website, my specific role in this part was managing a team of 3D designers and art directing the scenes. We quickly realized that we needed to place the ice cream tubs in interesting, realistic environments, opting for a more photographic approach. I enlisted two of my friends who are 3D wizards to help create these scenes. We worked classically, using moodboards and feedback, and the result was amazing videos and photorealistic scenes showcasing our ice cream tubs.